Private list only - this sale never opens to the public

Afropenda - Invitation only

Black Friday prices.
Three weeks early.

Dresses from $9.99. Up to 92% off. Three days, and only for the women on this list.

A woman in the Nderemo long sleeve sweetheart midi dress beside a Christmas tree
$124.99from $9.99up to 92% off
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Doors open Friday, November 6 at 8:00 AM PT

Private list - invitation only

Get your invite

We send the link the second the doors open. No code to remember.

You are on the list.

One more 5-second step so your link comes straight to your phone:

Text “TEN” to

(855) 625-4102

(Toll-free. Takes 5 seconds.)

See the Christmas prints
No 2 AM alarmNo code to rememberSizes XS-6XLBlack woman owned

Read this part twice

This one never goes public.

You will not find these prices on afropenda.com. The sale only loads for the email and the phone number on this list, which is why we need both.

Not posted on Instagram. Not in the Facebook group.
No code to pass around, so there is nothing to forward.
It does not open to the public on Saturday or Sunday either.

What goes in the sale

2,482 dresses. All of them on sale, from $9.99.

Here are twenty-four of them. Swipe each row.

Brand new

Never discounted

Long Sleeve Sweetheart Midi - landed a week ago, goes in on day one.

NEWShwari

Shwari

NEWVilima

Vilima

NEWTandiko

Tandiko

NEWTaswira

Taswira

NEWHeko

Heko

NEWVioo

Vioo

NEWShanga

Shanga

NEWKiza

Kiza

Swipe for more

All-time classics

Most ordered

The ones women come back for. Corsets, hoodie dresses, long sleeve maxis.

CLASSICRangi

Rangi

CLASSICUpinde

Upinde

CLASSICAsili

Asili

CLASSICBlue Orchid Hoodie Dress

Blue Orchid Hoodie Dress

CLASSICSeasoned Hoodie Dress

Seasoned Hoodie Dress

CLASSICOshun

Oshun

CLASSICShaka

Shaka

CLASSICMaile

Maile

Swipe for more

Christmas designs

In season

Poinsettias, snowflakes, plaid, and one in Santa red.

CHRISTMASFuwele

Fuwele

CHRISTMASPazia

Pazia

CHRISTMASMwali

Mwali

CHRISTMASTawi

Tawi

CHRISTMASVisiwa

Visiwa

CHRISTMASKipaji

Kipaji

CHRISTMASShwari

Shwari

CHRISTMASBarafu

Barafu

Swipe for more

100+ more Christmas designs behind the door, plus v-necks, maxis, leggings and hoodie sets.

How it works

Three steps, and you are in.

Join today

Email and mobile. Takes about ten seconds.

We send your link Friday at 8 AM PT

It lands before the inbox fills up. Nothing to remember, nothing to type.

Shop three days

Friday 8 AM through Sunday 11:59 PM PT. Prices are already on the page - no code.

One honest thing about the $9.99.

It is a limited group of designs, it is capped, and it is one per order. When that price is gone it does not come back on Saturday. Everything else in the sale is still marked down, up to 92% off what it compares at.

Straight from their phones

These are frames from videos customers sent us.

No models and no lookbook. Every picture below is a still from a video a customer filmed herself, and every line under it is what she said about her dress.

An Afropenda customer wearing her dress, from the video she sent us
My husband was so proud because he had chosen my dress and I kept getting compliments on my beautiful dress. From her own videoVerified order #AFP22222
An Afropenda customer wearing her dress, from the video she sent us
Before I bought it, I looked at it and I was like, wow, I really like that black and white. From her own videoVerified order #AFP26422
An Afropenda customer wearing her dress, from the video she sent us
As soon as we stepped into the theater I got a compliment on my dress. From her own videoVerified order #AFP17245
An Afropenda customer wearing her dress, from the video she sent us
A lady in the hardware store stopped me three separate times to go on about how much she loved it. From her own videoVerified order #AFP25739

Swipe for more

Before you ask

The four questions we always get.

What if I miss Friday morning?

The doors stay open until Sunday at 11:59 PM PT. But the $9.99 group is capped, so Friday morning is where the choice is widest.

Do you carry my size?

XS through 6XL on the sweetheart and corset lines. Every dress on this page is cut in the full range.

Why do you need my phone number?

So your link does not land under forty other Friday-morning emails. Email alone works - the text is just the faster lane.

Can I send the link to my sister?

She has to join the list herself. The prices load against the email and number we have on file, so a forwarded link shows her the regular store.

Doors open Friday at 8 AM.

List only. Get your link before everyone else does.

Put me on the list
Afropenda - Black Woman Owned. Sale runs Friday Nov 6, 8:00 AM PT through Sunday Nov 8, 11:59 PM PT. Prices shown compare to $124.99. One $9.99 item per order.

Doors open Friday 8 AM PTPrivate list only - from $9.99

Get my invite